Open Access
Issue
SHS Web Conf.
Volume 199, 2024
2024 International Conference on Language Research and Communication (ICLRC 2024)
Article Number 03001
Number of page(s) 8
Section Branding and Marketing
DOI https://doi.org/10.1051/shsconf/202419903001
Published online 23 October 2024
  1. K. Ni, A brief discussion of the historical nodes of tea development in China. F.T. 42, 320-321 (2020) [Google Scholar]
  2. W.B. Mao, Research on social marketing strategies of Netflix tea drink brands. Master Thesis, Liaoning University, (2022) [Google Scholar]
  3. R.Y. Pei, A study of social media marketing strategies for new tea drinking brands. Master Thesis, Hunan Agricultural University, (2022) [Google Scholar]
  4. L.L. Chang, Optimization study of “Chayan Yuese” marketing strategy. Master Thesis, Northwest A&F University, (2022) [Google Scholar]
  5. Y.C. Hu, Chayan Yuese Brand Marketing Strategy. Coop. Econ. Scien. Techn. 03, 78-80 (2021) [Google Scholar]
  6. F.R. Wan, L.J. Xia, H. Li, et al., How to promote positive interaction between enterprises and consumers taking Chayan Yuese as an example. E.R.M. 09, 114-115 (2020) [Google Scholar]
  7. X.F. Zhao, A study on the marketing communication strategy of netflame tea drink brands, taking Chayan Yuese as an example. C.G.N.M. 05, 51-53 (2023) [Google Scholar]
  8. Q. Liu, X. Liu, M. Chen, et al., Research on new media marketing strategy of enterprises based on marketing 3.0 perspective, taking Chayan Yuese as an example. M.B.I. 41, 64-66 (2020) [Google Scholar]
  9. W.Q. Li, Branding strategy of Chayan Yuese case study. Master Thesis, South China University of Technology, (2021) [Google Scholar]
  10. Y.Y. Zhang, Research on modern packaging design based on ink elements--taking Chayan Yuese packaging as an example. Art Educ. Res. 18, 100-102 (2023) [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.