EDP Sciences logo
Web of Conferences logo
Search
Menu
All issues Volume 207 (2024) SHS Web Conf., 207 (2024) 01007 References
Open Access
Issue
SHS Web Conf.
Volume 207, 2024
2024 2nd International Conference on Digital Economy and Business Administration (ICDEBA 2024)
Article Number 01007
Number of page(s) 11
Section Marketing Strategies and Consumer Behavior
DOI https://doi.org/10.1051/shsconf/202420701007
Published online 10 December 2024
  1. Gryshchenko, I.M. and Shkoda, D.M., 'INSIGHTS INTO DIGITAL MARKETING MANAGEMENT FRAMEWORK IN MODERN ORGANIZATIONS,' Zumal Strategicnih Ekonomicnih Doslìdžeń. 4, 79–86 (2023) [Google Scholar]
  2. A. Alazzawi, Brand personality dimensions of Nike sportswear-an empirical analysis, https://www.semanticscholar.org/paper/Brand-personality-dimensions-of-Nike-sportswear-an-Alazzawi/ea38cb76fa8df1101b9432c1f1e4a7dd5a1be34b [Google Scholar]
  3. Q. Hou, 'Analysis of Nike brand operation and marketing strategy in different business periods based on 4P Marketing Theory,' Highlights in Business, Economics and Management, 23, 636–641 (2023) https://doi.org/10.54097/zfqbj268 [CrossRef] [Google Scholar]
  4. A. Kivilahti, Nike digital driving growth and leverage, https://adainsights.com/blog/nike-digital-driving-growth-and-leverage [Google Scholar]
  5. D.A. Patil, 'Mobile for Health (MHealth) in Developing Countries: Application of 4PS of Social Marketing,' Journal of Health Informatics in Developing Countries. 5, (2011) https://www.jhidc.org/index.php/jhidc/article/download/73/110 [Google Scholar]
  6. G. Armstrong, S. Adam, S. Denize, P. Kotler, Principles of marketing (2014) [Google Scholar]
  7. L. J. Konopa, E. J. McCarthy, ‘Basic Marketing: A Managerial Approach,’ Journal of Marketing, 33, 103 (1969) https://doi.org/10.2307/1248683 [Google Scholar]
  8. G. Esenduran, P. Letizia, A. Ovchinnikov, 'Customization and returns,' Management Science. 68, 4517–4526, (2022) https://doi.org/10.1287/mnsc.2022.4305 [CrossRef] [Google Scholar]
  9. Z. Li, Y. Yu, 'The impact of Nike’s social media marketing strategy on consumer demand,' Advances in Economics, Management and Political Sciences. 38, 172–178, (2023) https://doi.org/10.54254/2754-1169/38/20231908 [CrossRef] [Google Scholar]
  10. H. Yao, 'Analysis of Nike’s marketing strategy in the Chinese market,' Advances in Economics, Management and Political Sciences. 23, 65–70 (2023) https://doi.org/10.54254/2754-1169/23/20230354 [CrossRef] [Google Scholar]
  11. M. Stankovic, T. Andelkovic, G. Mrdak, 'DIGITAL MARKETING STRATEGY FOR STARTUP COMPANIES,' Knowledge. 58(1), 155–160 (2023) https://doi.org/10.35120/kij5801155s [Google Scholar]
  12. J. Chen, 'Take Nike’s marketing strategy as an example to analyze the marketing strategy of Chinese sports brands,' BCP Business & Management. 42, 227–232 (2023) https://doi.org/10.54691/bcpbm.v42i.4586 [CrossRef] [Google Scholar]
  13. I. Kaseva, Instagram as a digital marketing tool for fashion brands: Case Company: Adidas Originals. https://www.theseus.fi/handle/10024/156289 [Google Scholar]
  14. M. Saghian, M. Murray, 'Under Armour’s willful digital moves,' Darden Business Publishing Cases. 1–5 (2016) https://doi.org/10.1108/case.darden.2021.000025 [CrossRef] [Google Scholar]
  15. M. Ali, N.M. Din, M. Jamil, P. Ilyas, Comparative Analysis of Brand Performance and financial gains A case study of Nike, Adidas, and Puma. 17–25 (2017) https://www.ijhssi.org/papers/v6(1)/Version-1/D06011725.pdf [Google Scholar]
  16. K. Agustian, R. Hidayat, A. Zen, R.A. Sekarini, A.J. Malik, 'The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs,' Technology and Society Perspectives. 1(2), 68–78 (2023) https://doi.org/10.61100/tacit.v1i2.54 [CrossRef] [Google Scholar]
  17. R. Bennett, S. Rundle-Thiele, T. Dagger, The role of marketing effectiveness in the relationship between customer satisfaction and loyalty. Journal of Marketing Management. 30, 1–24 (2014) [CrossRef] [Google Scholar]
  18. J. Smith, The Impact of Content Marketing on Brand Engagement. Journal of Digital Marketing, 15(3), 45–60 (2022) [Google Scholar]
  19. Influencer Marketing Hub, The State of Influencer Marketing Benchmark Report 2024, https://influencermarketinghub.com/influencer-marketing-benchmark-report/ [Google Scholar]
  20. Y. Yang, Analysing Lululemon’s Localisation and Community Marketing Strategy in China in the Context of Globalisation. Studies in Social Science & Humanities. 1(3), 39–56 (2022) [Google Scholar]
  21. J. Percival, Lululemon Digital Marketing Strategy, https://exposureninja.com/blog/lululemon-marketing-strategy/ [Google Scholar]
  22. G. Cheung, Brand analysis: The North Face, https://www.slideshare.net/slideshow/brand-analysis-the-north-face/9218240 [Google Scholar]
  23. S. L. Michael, S.P. Barnes, N. J. Wilkins, 'Scoping review of family and community engagement strategies used in School - Based interventions to promote healthy behaviors,' Journal of School Health. 93(9), 828—841 (2023) https://doi.org/10.1111/josh.13367 [CrossRef] [Google Scholar]
  24. J.H. Corbin, U. E. Oyene, E. Manoncourt, H. Onya, M. Kwamboka, M. Amuyunzu-Nyamongo, K. Sørensen, O. Mweemba, M. M. Barry, D. Munodawafa, Y.V. Bayugo, Q. Huda, T. Moran, S.A. Omoleke, D. Spencer-Walters, S. Van den Broucke, A health promotion approach to emergency management: effective community engagement strategies from five cases,' Health Promotion International. 36(1), 24–38 (2021) https://doi.org/10.1093/heapro/daab152 [Google Scholar]
  25. P. Liu, Nike’s Sustainable Innovation - Technology and Operations Management, https://d3.harvard.edu/platform-rctom/submission/nikes-sustainable-innovation/ [Google Scholar]
  26. M.J. Bataineh, Sánchez, P. Sellero, F. Ayad, 'Green is the new black: How research and development and green innovation provide businesses a competitive edge,' Business Strategy and the Environment. (2023) https://doi.org/10.1002/bse.3533. [Google Scholar]
  27. M. Novitasari, D. Agustia, 'COMPETITIVE ADVANTAGE AS a MEDIATING EFFECT IN THE IMPACT OF GREEN INNOVATION AND FIRM PERFORMANCE,' Verslas: Teorija Ir Praktika. 24(1), 216–226 (2023) https://doi.org/10.3846/btp.2023.15865. [CrossRef] [Google Scholar]
  28. Y. Zhu, H. Zhang, A.B. Siddik, Y. Zheng, F.A. Sobhanni 'Understanding Corporate Green Competitive Advantage through Green Technology Adoption and Green Dynamic Capabilities: Does Green Product Innovation Matter?' Systems. 11, 461 (2023) https://doi.org/10.3390/systems11090461 [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.