Open Access
| Issue |
SHS Web Conf.
Volume 208, 2024
2024 International Workshop on Digital Strategic Management (DSM 2024)
|
|
|---|---|---|
| Article Number | 02002 | |
| Number of page(s) | 8 | |
| Section | Chapter 2: Pricing and Marketing Strategies | |
| DOI | https://doi.org/10.1051/shsconf/202420802002 | |
| Published online | 12 December 2024 | |
- Z, Shang, Analysis of Luckin Coffee Marketing Strategy Based on the 4P Theory. Highlights in Business, Economics and Management. 13, 106 (2023) [Google Scholar]
- Y. Huang, A market strategy analysis of Luckin Coffee. Master Thesis, Business and Managerial Economics, Chulalongkorn University Theses and Dissertations (2022) [Google Scholar]
- Y. Liu, Analysis on the Marketing Strategies of Luckin Coffee. In 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022). Atlantis Press (2022, July) [Google Scholar]
- Y. Xu, Analysis of Marketing Strategies of New Retail Coffee Brands in the Chinese Market: Based on a Comparative Study of Starbucks and Luckin Coffee. Journal of Education, Humanities and Social Sciences. 27, 406 (2024) [Google Scholar]
- Y. Sun, Research on the Marketing Strategy of Co-branding with Other Brands--Taking Luckin Coffee as an Example. Journal of Education, Humanities and Social Sciences. 27, 293 (2024) [Google Scholar]
- Q. Lingyu, The Analysis of the marketing strategy of Luckin Coffee in China. In 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020). Atlantis Press (2020, August). [Google Scholar]
- X. Cao, Research on Marketing Innovation of Luckin Coffee. In 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022). Atlantis Press (2022, March) [Google Scholar]
- Y. Lu, An Analysis of Marketing Strategy for Cotti Coffee—Comparing with Luckin Coffee. Highlights in Business, Economics and Management. 37, 96 (2024) [Google Scholar]
- J. Liu, The Secret of Starbucks’ Success in the Chinese Coffee Market: Pricing and Marketing Strategies Analysis. In 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022) Atlantis Press (2022, December) [Google Scholar]
- X. Zhu, A Study on the Optimisation of Brand Management of Luckin Coffee. Highlights in Business, Economics and Management. 27, 261 (2024) [Google Scholar]
- Luckin Coffee. Wikipedia. (2024) https://en.wikipedia.org/wiki/Luckin_Coffee [Google Scholar]
- S. Wei. Analysis of marketing innovation under the new retail mode-taking “Luckin coffee” as an example. E3S Web of Conferences. EDP Sciences. 235, 01074 (2021) [CrossRef] [EDP Sciences] [Google Scholar]
- J. E. Kim, E. S. Park, The spatial design marketing strategy of global franchises that take into consideration the characteristics of modern consumers—a study involving the global coffee companies of starbucks and blue bottle. Land. 10, 716 (2021) [CrossRef] [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.