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All issues Volume 215 (2025) SHS Web Conf., 215 (2025) 01012 References
Open Access
Issue
SHS Web Conf.
Volume 215, 2025
6th International Symposium on Frontiers of Economics and Management Science (FEMS 2025)
Article Number 01012
Number of page(s) 6
DOI https://doi.org/10.1051/shsconf/202521501012
Published online 12 May 2025
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  3. Jia Weiwei; Li Han; Wang Wenbin; The impact of Social media opinion climate and individual personality on consumer fit: the dual situation of perceived agreement and perceived opposition [J]. Times Economics and Trade, 2023(05):28-33. [Google Scholar]
  4. Ke Hong; Research on the effect of Arbitrary Advertising and consumers' purchase intention in crowded society [J]. Modern Business, 2023(08):9-12. [Google Scholar]
  5. Dai Yongjuan; The impact of human-computer interaction experience on consumers' purchase intention in the context of new retail [J]. Research of Commercial Economics, 2023(02):68-71.] [Google Scholar]
  6. Tang Hehua; Research on the influence of brand Characteristics of film product Placement on consumers' purchase intention [J]. Science and Technology Communication, 2023(07):13-18. [Google Scholar]
  7. Wu Liwen; On the impact of social media Marketing on consumer purchasing behavior in China's fashion industry [J]. Financial and Economic Circle, 2023(03):32-34. [Google Scholar]
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  14. Liu Yuya; Zhang Zhifeng; Research on the impact of online interaction on consumers' purchase intention in the context of Social media [J]. Journal of Guangdong Socialist Institute, 2022(04):110-114.] [Google Scholar]
  15. Hou Haiqing; Yin Li; Research on the influence mechanism of green advertisement appeal on consumers' green purchase intention [J]. Journal of North China University of Technology (Social Science Edition), 2022(06):47-54.] [Google Scholar]
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  17. He Mengyan. A study on the influence of perceived brand globality on Consumers' Purchasing Decisions [D]. Zhejiang University, 2023. [Google Scholar]
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