Open Access
| Issue |
SHS Web Conf.
Volume 220, 2025
2025 2nd International Conference on Language Research and Communication (ICLRC 2025)
|
|
|---|---|---|
| Article Number | 01007 | |
| Number of page(s) | 6 | |
| Section | Literature, Drama, and Feminist Cultural Narratives | |
| DOI | https://doi.org/10.1051/shsconf/202522001007 | |
| Published online | 13 August 2025 | |
- M. Mateen Khan, Celebrity endorsement and purchase intention: The role of perceived quality and brand loyalty. SSRN Work. Pap. (2019) [Google Scholar]
- P. Shi, X. Lu, Y. Zhou, Online star vs. celebrity endorsements: The role of selfconcept and advertising appeal in influencing purchase intention. Front. Psychol. 12 (2021) [Google Scholar]
- D. Belanche, M. Flavián, S. Ibáñez-Sánchez, Followers’ reactions to influencers’ Instagram posts. Span. J. Mark -ESIC 24, 37-54 (2020) [Google Scholar]
- B. Z. Erdogan, Celebrity endorement: A literature review. J. Mark. Manag. 15, 291314 (1999) [Google Scholar]
- K. Ambrožič, L. Snoj, Characterization of gamma field in the JSI TRIGA reactor, Ph.D. thesis, University of Ljubljana, Faculty of Mathematics and Physics (2020) [Google Scholar]
- F. Liu, The fan culture and fan economy. Adv. Soc. Sci. Educ. Humanit. Res. 664 (2022) [Google Scholar]
- F. Hameed, I. A. Malik, N. U. Hadi et al., Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude. Online J. Commun. Media Technol. 13, e202309 (2023) [Google Scholar]
- B. Bienne, SWATCH GROUP: Key figures 2021. SWATCH GROUP Rep. (2022). [Google Scholar]
- A. Elberse, J. Verleun, The economic value of celebrity endorsements. J. Advert. Res. 52, 149-165 (2012) [Google Scholar]
- H. Herjanto, M. Adiwijaya, E. Wijaya, The effect of celebrity endorsement on Instagram fashion purchase intention: The evidence from Indonesia. Organ. Mark. Emerg. Econ. 11, 203-221 (2020) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.