Open Access
Issue
SHS Web Conf.
Volume 220, 2025
2025 2nd International Conference on Language Research and Communication (ICLRC 2025)
Article Number 03026
Number of page(s) 7
Section Cultural Communication, Brand Marketing, and Media Strategies
DOI https://doi.org/10.1051/shsconf/202522003026
Published online 13 August 2025
  1. Kepios, Global social media statistics. Datareportal (2025) [Google Scholar]
  2. N. Maehle, C. Presi, I. A. Kleppe, T. L. Tuten, A. Hanlon, Visual communication in social media marketing. In The SAGE Handbook of Social Media Marketing. SAGE Publications Ltd. 291-306 (2022) [Google Scholar]
  3. J. M. Clark, A. Paivio, Dual coding theory and education. Educ. Psychol. Rev. 3, 149210 (1991) [Google Scholar]
  4. E. Hatfield, J. T. Cacioppo, R. L. Rapson, Emotional contagion. Curr. Dir. Psychol. Sci. 2, 96-100 (1993) [Google Scholar]
  5. U. Kannengiesser, J. S. Gero, Design thinking, fast and slow: A framework for Kahneman's dual-system theory in design. Des. Sci. 5, e10 (2019) [Google Scholar]
  6. R. A. G. A. Schuman, C. A. Roos, Fifty shades of red: The influence of value and saturation of the colour red in Instagram advertisements on emotional responses and purchase intentions. J. Mark. Commun. 30, 1-20 (2024) [Google Scholar]
  7. SitePoint, UX dilemma: Red button vs. green button. SitePoint (2025) [Google Scholar]
  8. L. Hakobyan, R. Saha, The impact of dark mode on the visual attractiveness of social media postings: A users' perception study based on Facebook. Behav. Inf. Technol. 40, 1234-1245 (2021) [Google Scholar]
  9. G. Rossolatos, Brand image re-revisited: A semiotic note on brand iconicity and brand symbols. Soc. Semiot. 28, 412-428 (2018) [Google Scholar]
  10. G. Kress, T. Van Leeuwen, Reading images: The grammar of visual design. Routledge (2020) [Google Scholar]
  11. J. Buolamwini, T. Gebru, Gender shades: Intersectional accuracy disparities in commercial gender classification. In Proc. Conf. Fairness Account. Transp. PMLR 7791 (2018) [Google Scholar]
  12. J. Eshiet, "Real me versus social media me:" Filters, Snapchat dysmorphia, and beauty perceptions among young women. New Media Soc. 22, 1234-1256 (2020) [Google Scholar]
  13. M. Z. Hassen, The paradox of choice: The intersection of freedom and anxiety. Int. J. Psychol. 12, 75-83 (2024) [Google Scholar]
  14. M. Wedel, R. Pieters, Perhaps the store made you purchase it: Toward an understanding of structural aspects of indoor shopping environments. In Visual Marketing. Psychology Press 205-236 (2007) [Google Scholar]
  15. U. Eco, A theory of semiotics. Indiana University Press (1979) [Google Scholar]
  16. C. Winick, Taboo and disapproved colours and symbols in various foreign countries. J. Soc. Psychol. 59, 361-368 (1963) [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.