Social Media Influencers and a Contextual Factor Behind: Exploring Credibility, In-Group Identification, and Product Availability on Purchase Intention

Open Access

Issue		SHS Web Conf. Volume 220, 2025 2025 2^nd International Conference on Language Research and Communication (ICLRC 2025)


Article Number		03029
Number of page(s)		6
Section		Cultural Communication, Brand Marketing, and Media Strategies
DOI		https://doi.org/10.1051/shsconf/202522003029
Published online		13 August 2025

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