Can AI chatbots humanize omnichannel service experiences? Examining the role of chatbot interactions in shaping brand experience and engagement

Open Access

Issue		SHS Web Conf. Volume 230, 2026 SYMBICON 2026 – 5^th Annual International Conference on Sustainability, Innovation, and Technology


Article Number		06003
Number of page(s)		14
Section		Sustainable Marketing, Consumers, and Society
DOI		https://doi.org/10.1051/shsconf/202623006003
Published online		10 April 2026

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