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Cited article:

Unveiling the tiktok sponsored content effect in iraq: The mediating role of source credibility in shaping female purchase intentions for beauty products

Ghaith Al-Abdallah, Sarya Maaroof and Mohammad Al Haj Eid
Journal of Marketing Communications 32 (4) 455 (2026)
https://doi.org/10.1080/13527266.2024.2401398