Articles citing this article

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Cited article:

Beyond the buzzwords: Rethinking sustainability in adventure tourism through real travellers practices

Markéta Novotná, Helena Kubíčková and Josef Kunc
Journal of Outdoor Recreation and Tourism 46 100744 (2024)
https://doi.org/10.1016/j.jort.2024.100744

Marketing Communications and Brand Development in Emerging Economies Volume I

Mohd Raziff Jamaluddin, Mohd Hafiz Mohd Hanafiah and Daryl Ace V. Cornell
Palgrave Studies of Marketing in Emerging Economies, Marketing Communications and Brand Development in Emerging Economies Volume I 19 (2022)
https://doi.org/10.1007/978-3-030-88678-3_2

Research on the Integration of Cultural Tourism Industry Driven by Digital Economy in the Context of COVID-19—Based on the Data of 31 Chinese Provinces

Xiangyin Li, Xueping Liang, Ting Yu, Sijia Ruan and Rui Fan
Frontiers in Public Health 10 (2022)
https://doi.org/10.3389/fpubh.2022.780476

Excellence and Customer Delight in Services Marketing

Pratap Chandra Mandal
International Journal of Business Strategy and Automation 2 (4) 1 (2021)
https://doi.org/10.4018/IJBSA.287619