The construction of contrast as a mechanism of attractivization of discourse Aiuna Aleksandrovna Orsoeva, Evgeniia Fyodorovna Serebrennikova and Oksana Anatolievna Kaverina SHS Web Conf., 134 (2022) 00132 Published online: 09 February 2022 DOI: 10.1051/shsconf/202213400132