| Issue |
SHS Web Conf.
Volume 134, 2022
14th Session of Euro-Asian Law Congress “The value of law” 2021
|
|
|---|---|---|
| Article Number | 00132 | |
| Number of page(s) | 5 | |
| DOI | https://doi.org/10.1051/shsconf/202213400132 | |
| Published online | 09 February 2022 | |
The construction of contrast as a mechanism of attractivization of discourse
Irkutsk State University, Department of Oriental and Regional Studies of the Asia-Pacific Region, 664003, Irkutsk, Karl Marx Street 1, Russia
* Corresponding author: orsoeva@inbox.ru
The article discusses the role of eventfulness as one of the parameters of discourse and its relationship with the category of attractiveness in the study of the effectiveness of discourse. The position on the role of the construction of contrast in its various forms in the implementation of linguo-cognitive mechanisms of discourse attraction is substantiated. On the basis of representative texts of the promoting type of discourse, which are based on the construction of contrast, cognitive mechanisms of attraction are distinguished.
© The Authors, published by EDP Sciences, 2022
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