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Leveraging social media marketing activities (SMMAs) to enhance consumer satisfaction and purchase intention for bio-cosmetics
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How the Adoption of EVs in Developing Countries Can Be Effective: Indonesia’s Case
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The determinants of electric and hybrid vehicle adoption: A perspective from Serbia
Petar Mitić, Milena Kojić, Aida Hanić, Aleksandra Fedajev, Magdalena Radulescu and Izabela Dembińska Serbian Journal of Management 20(1) 33 (2025) https://doi.org/10.5937/sjm20-56056
Green Marketing Dynamics : Analyzing Greenwashing, Brand Trust, and Consumer Purchase Intentions
Green Buying Behavior: A Shift Towards Sustainable Development
Preyal Sanghvi, Pratima Shukla, Varimna Singh and Reshmi Menon International Journal of Global Business and Competitiveness 20(1) 42 (2025) https://doi.org/10.1007/s42943-025-00112-1
Bridging the knowledge-intention gap in sustainable consumption: an extended model
Factors influencing Generation Z’s intention to purchase sustainable clothing products in Vietnam
Thi Thuy An Ngo, Chi Hai Vo, Ngoc Lien Tran, Khanh Vy Nguyen, Thanh Dat Tran, Yen Nhi Trinh and Wong Ming Wong PLOS ONE 19(12) e0315502 (2024) https://doi.org/10.1371/journal.pone.0315502
Does Green Advertising Always Effectiveness? A Multidimensional Perceived Value Analysis Based on the SOR Model
Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator
Jie Wu, Sayed Fayaz Ahmad, Jaweria, Yasser A. Ali, Muna Al-Razgan, Emad Mahrous Awwad and Ahmad Y.A. Bani Ahmad Ayassrah Heliyon 10(9) e30098 (2024) https://doi.org/10.1016/j.heliyon.2024.e30098
Within the Ecology of communication: Identifying Crucial Elements that Drive Use Intentions on Knowledge-sharing Platforms
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy
María De Los M. Santos ‐Corrada, Rafael Méndez‐Tejeda, Jose A. Flecha‐Ortiz and Evelyn Lopez Journal of Consumer Behaviour 23(1) 229 (2024) https://doi.org/10.1002/cb.2183
Determinants of green behavior (Revisited): A comparative study
Pengaruh Green Brand Image, Green Brand Trust, Green Brand Awareness dan Green Brand Satisfaction terhadap Purchase Intention pada Konsumen Air Mineral Merek Aqua
Exploring Consumers’ Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness
Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1
Truong Thi Hue and Nguyen Thi Thanh Huyen Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1 605 (2023) https://doi.org/10.1007/978-981-19-9669-6_36
Factors Affecting Green Purchase Intention: An Integrated Model
Leyla GÖDEKMERDAN ÖNDER and Arzu DENİZ ÇAKIROĞLU Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 18(1) 271 (2023) https://doi.org/10.17153/oguiibf.1239741
What Predicts Behavioral Intention in Eco-Friendly Hotels? The Roles of Tourist’s Perceived Value and Satisfaction: A Case Study of Thailand
Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment
Muhammad Ussama Majeed, Sumaira Aslam, Shah Ali Murtaza, Szakács Attila and Edina Molnár Sustainability 14(18) 11703 (2022) https://doi.org/10.3390/su141811703
The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation
The Effect of Environmentally Sustainable Practices on Customer Citizenship Behavior in Eco-Friendly Hotels: Does the Green Perceived Value Matter?
Ahmed Hassan Abdou, Hossam Said Shehata, Hassan Marzok Elsayed Mahmoud, Azzam Ibrahem Albakhit and Muhanna Yousef Almakhayitah Sustainability 14(12) 7167 (2022) https://doi.org/10.3390/su14127167
Predicting the Relationship between Green Transformational Leadership, Green Human Resource Management Practices, and Employees’ Green Behavior
Afriyadi Cahyadi, Diah Natalisa, József Poór, Badia Perizade and Katalin Szabó Administrative Sciences 13(1) 5 (2022) https://doi.org/10.3390/admsci13010005
Perception of Environment Sustainability, Lifestyle, Green Purchasing Behavior, and Eco-innovation
Do the customer relationship benefits influence expectation of continuity? Adoption of social customer relationship management to promote eco‐friendly products
Dokun Oluwajana, Ibrahim Adeshola and Gbolahan Olowu Journal of Public Affairs 22(S1) (2022) https://doi.org/10.1002/pa.2701
The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues
Constanza Cespedes-Dominguez, Cristobal Fernandez-Robin and Scott McCoy Sustainability 13(8) 4083 (2021) https://doi.org/10.3390/su13084083
Confirming Antecedents of Green Consumption Intention: A Sustainable Model for Food Aggregators
Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective
Nabil Hasan Al-Kumaim, Muhammad Salman Shabbir, Salman Alfarisi, Siti Hasnah Hassan, Abdulsalam K. Alhazmi, Sanil S. Hishan, Samer Al-Shami, Nadhmi A. Gazem, Fathey Mohammed and Hussein Mohammed Abu Al-Rejal Sustainability 13(22) 12585 (2021) https://doi.org/10.3390/su132212585
What influences intention to purchase sustainable products? impact of advertising and materialism
Anshul Mandliya, Vartika Varyani, Yusuf Hassan, Anuja Akhouri and Jatin Pandey International Journal of Productivity and Performance Management 69(8) 1647 (2020) https://doi.org/10.1108/IJPPM-12-2019-0591
Open-Eco-Innovation for SMEs with Pan-European Key Enabling Technology Centres
Faruk Civelek, Romit Kulkarni, Karl-Peter Fritz, Tanja Meyer, Costas Troulos, Thomas Guenther and André Zimmermann Clean Technologies 2(4) 422 (2020) https://doi.org/10.3390/cleantechnol2040026
Managerial Attitudes towards Green Practices in Educational Restaurant Operations: An Importance-Performance Analysis