Articles citing this article

The Citing articles tool gives a list of articles citing the current article.
The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).

Cited article:

Celebrity Endorsement and Firm Performance: The Mediation of Consumer Buying Behaviour

Henry Inegbedion
International Social Science Journal (2025)
https://doi.org/10.1111/issj.12595

The Convergence of Technology, Profitability, and Culture: Factors Influencing Chinese Gen Z Fashion NFT Consumers’ Journey

Yu Sun and So Jung Yun
International Journal of Costume and Fashion 25 (1) 19 (2025)
https://doi.org/10.7233/ijcf.2024.25.1.019

Chinese young consumers’ response to negative brand information of electric vehicles – do personal cultural values matter?

Xiaoting Shen, Yimeng Zhao, Jia Yu and Mingzhou Yu
Young Consumers 25 (4) 483 (2024)
https://doi.org/10.1108/YC-07-2023-1796