EDP Sciences logo
Web of Conferences logo
Search
Menu
All issues Volume 155 (2023) SHS Web Conf., 155 (2023) 02013 References
Open Access
Issue
SHS Web Conf.
Volume 155, 2023
2022 2nd International Conference on Social Development and Media Communication (SDMC 2022)
Article Number 02013
Number of page(s) 5
Section Media Communication and Analysis of Social Hot News
DOI https://doi.org/10.1051/shsconf/202315502013
Published online 12 January 2023
  1. Francis, T., & Hoefel, F. (2018). Tracy Francis and Fernanda Hoefel - Dr. Thomas Wu. McKinsey&Company. Retrieved July 1, 2022, from http://drthomaswu.com/uicmpaccsmac/Gen%20Z.pdf [Google Scholar]
  2. Dabija, D.-C., & Lung, L. (2019). Millennials versus gen Z: Online shopping behaviour in an emerging market. SpringerLink. Retrieved July 1, 2022, from https://link.springer.com/chapter/10.1007/978-3-030-17215-2_1 [Google Scholar]
  3. Zhou, J., Poh, F., Zhang, C., & Zipser, D. (2020, December 8). China's gen Z are coming of age: Here's what marketers need to know: Greater china. McKinsey & Company. Retrieved June 13, 2022, from https://www.mckinsey.com/cn/our-insights/our-insights/chinas-gen-z-are-coming-of-age-heres-what-marketers-need-to-know [Google Scholar]
  4. ITA. (2022). China - market overview. International Trade Administration | Trade.gov. Retrieved July 6, 2022, from https://www.trade.gov/knowledge-product/exporting-china-market-overview [Google Scholar]
  5. Li, N. (2017). Study on the impact of negative news about spokespersons on consumers' risk perceptions. cnki. Retrieved July 10, 2022, from https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CMFD&dbname=CMFD201902&filename=1017266208.nh&uniplatform=NZKPT&v=jljKXFDMOZYg4W7c6OacjPaEkRIxbD3QEZlBKg1DcXBusiEHoqyAuOQljMrcOsfo [Google Scholar]
  6. Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15(4), 291–314. https://doi.org/10.1362/026725799784870379 [CrossRef] [Google Scholar]
  7. Mao, J. (2022). A study of consumer boycott behavior triggered by negative events of brand endorsers. cnki. Retrieved July 8, 2022, from https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2022&filename=SGLK202202014&uniplatform=NZKPT&v=T5pkoM8mq34knqbkV4kj745gD7mlWq4PyfsmbX6o6qh_T4YzRer6V7QAYnBzk00O [Google Scholar]
  8. Mohanty, M. (2008). The financial information content of celebrity endorser: An Event Study Analysis. Paradigm, 12(1), 89–97. https://doi.org/10.1177/0971890720080111 [CrossRef] [Google Scholar]
  9. Bailey, A. A. (2007). Public information and consumer skepticism effects on celebrity endorsements: Studies among young consumers. Journal of Marketing Communications, 13(2), 85–107. https://doi.org/10.1080/13527260601058248 [CrossRef] [Google Scholar]
  10. Carrigan, M. and Attalla, A. (2001), “The myth of the ethical consumer - do ethics matter in purchase behaviour?”, Journal of Consumer Marketing, Vol. 18 No. 7, pp. 560–578. https://doi.org/10.1108/07363760110410263 [CrossRef] [Google Scholar]
  11. Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing Science, 29(5), 815–827. https://doi.org/10.1287/mksc.1090.0557 [CrossRef] [Google Scholar]
  12. Hong, X. (2019). An empirical study of the impact of negative brand spokesperson news on young consumers' purchase intention. cnki. Retrieved July 15, 2022, from https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CMFD&dbname=CMFD202101&filename=1020705650.nh&uniplatform=NZKPT&v=Lymxcc1uNBhFGmwmTMl8l1AhyXgERDhHLSbHjc0D10VcyskaGHVBJMeavAgTqbc5 [Google Scholar]
  13. Duan, Y. (2020). A study of the impact of celebrity events on the market value of companies. cnki. Retrieved July 13, 2022, from https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CMFD&dbname=CMFD202002&filename=1020035505.nh&uniplatform=NZKPT&v=b8-rS277XXqfBslNzEx9VEdjmKm6yYfoYozsSCuhXwvOqPo-3jA4GBH9p9qmvBdS [Google Scholar]
  14. Mao, J. (2022). A study of consumer boycott behavior triggered by negative events of brand endorsers. cnki. Retrieved July 8, 2022, from https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2022&filename=SGLK202202014&uniplatform=NZKPT&v=T5pkoM8mq34knqbkV4kj745gD7mlWq4PyfsmbX6o6qh_T4YzRer6V7QAYnBzk00O [Google Scholar]
  15. Duan, Y. (2020). A study of the impact of celebrity events on the market value of companies. cnki. Retrieved July 13, 2022, from https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CMFD&dbname=CMFD202002&filename=1020035505.nh&uniplatform=NZKPT&v=b8-rS277XXqfBslNzEx9VEdjmKm6yYfoYozsSCuhXwvOqPo-3jA4GBH9p9qmvBdS [Google Scholar]
  16. Chan, K., Leung Ng, Y., & Luk, E. K. (2013). Impact of celebrity endorsement in advertising on Brand Image among Chinese adolescents. Young Consumers, 14(2), 167–179. https://doi.org/10.1108/17473611311325564 [CrossRef] [Google Scholar]
  17. McIntyre, K. E., & Gibson, R. (2016). Positive news makes readers feel good: A “silver-lining” approach to negative news can attract audiences. Southern Communication Journal, 81(5), 304–315. https://doi.org/10.1080/1041794x.2016.1171892 [CrossRef] [Google Scholar]
  18. Chen, H., & Lyu, H. (2013). An analysis of the audience's negative interpretation of positive news reports. cnki. Retrieved July 18, 2022, from https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFD2013&filename=JJYS201303033&uniplatform=NZKPT&v=nXpmMeD8u8MwwhLkax6gnoBDYVaRlc2u9tp0h4_jGupmXXcSobFsWks-MaJjlsiY [Google Scholar]
  19. Mohanty, M. (2008). The financial information content of celebrity endorser: An Event Study Analysis. Paradigm, 12(1), 89–97. https://doi.org/10.1177/0971890720080111 [CrossRef] [Google Scholar]
  20. Duan, Y. (2020). A study of the impact of celebrity events on the market value of companies. cnki. Retrieved July 13, 2022, from https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CMFD&dbname=CMFD202002&filename=1020035505.nh&uniplatform=NZKPT&v=b8-rS277XXqfBslNzEx9VEdjmKm6yYfoYozsSCuhXwvOqPo-3jA4GBH9p9qmvBdS [Google Scholar]
  21. McIntyre, K. E., & Gibson, R. (2016). Positive news makes readers feel good: A “silver-lining” approach to negative news can attract audiences. Southern Communication Journal, 81(5), 304–315. https://doi.org/10.1080/1041794x.2016.1171892 [CrossRef] [Google Scholar]
  22. Churchill, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64–73. https://doi.org/10.1177/002224377901600110 [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.