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Cited article:

From IP Co-Branding to emotional Resonance-Research on Disney Brand Marketing Strategy Innovation Model and Consumer Stickiness

Zihan He and A.L. Baldini
SHS Web of Conferences 220 03006 (2025)
https://doi.org/10.1051/shsconf/202522003006

Data Mining and User Profile Construction in Marketing Strategy of Cultural Industry

Xia Zhao
Applied Mathematics and Nonlinear Sciences 10 (1) (2025)
https://doi.org/10.2478/amns-2025-1000