SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Marketing Strategy Analysis
|17 January 2024
Research on Media Marketing Strategy of Disney China Market
Washington Academy, Machias, 04630, United States
The theme “Research on Media Marketing Strategies for Disney’s China Market” is crucial. As one of the major powers, China provides Disney with a large consumer base, which can help Disney expand its power effectively worldwide. Disney’s marketing strategy is a very good example for people to learn. Studying this theme can also help Disney Group better understand China and provide better services in the future paper, including the Case study of “The Little Mermaid”. The result of Theory and development status、Possible problems. The Discussion of “Solution for cultural difference”, ”Solution for Local brand competition”, “Solution of copyright” and “Solution for influence on social media”. The value of this article is that it can serve as a reference for Disney staff and amateur readers interested in Disney’s marketing strategies to share and research, especially the person who works in the marketing field can take examples from this article.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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