The Role of the Traditional Crafts as Intangible Heritage on the Global Tourist Market

University of Dubrovnik, Department of Economics and Business, Lapadska obala 7, 20000, Dubrovnik, Croatia

^* Corresponding author: mdragicevic@unidu.hr

Abstract

Research background: The results of the researches in the word show that traditional crafts play very important role in presenting the culture and traditions of any country and provide opportunities for employment with low capital investments. Dubrovnik traditional crafts have not been touristic valorized as well. That is why is relevant to analyse the role and development possibilites of Dubrovnik traditional crafts from international poin of view.

Purpose of the article: The aim of the paper was to analyse importance and types of traditional crafts as much as to explore the attitudes of local residents in the area of Dubrovnik towards the possibilities of developing new tourism products forms based on the traditional crafts.

Methods: For the purpose of the paper the secondary and primary data have been used. The empirical research has been conducted using the structured interview method. The sample has consisted of 48 employees. The respondents were residents, employed by companies in Dubrovnik. The results of primary and secondary researches have been considered together regarding the elements of cultural motivation.

Findings & Value added: The local residents consider that traditional crafts could be important factor of sustainable development of tourist destinations Dubrovnik. There is an interest in “reviving” them and valorizing for tourism purposes, especially Konavle, Mljet and Coastal embroidery, Knitting, Stonemasonry and Sericulture. All traditional crafts had been currently positioned in the area of mediocre level of tourist valorization.