SHS Web Conf.
Volume 157, 20232022 International Conference on Educational Science and Social Culture (ESSC 2022)
|Number of page(s)
|Socio-Cultural History and Financial Management
|13 February 2023
Research on the preservation of the inheritance of the intangible cultural heritage Old Beijing Rabbit
Wuhan Textile University
* Corresponding author: email@example.com
Rabbit is one of the intangible cultural heritages in Beijing, but with the popularity of modern smart products, it is gradually fading from the public’s view. In order to better protect and help the rabbit master and solve the problem of dying out, this paper will analyze its cultural connotation, artistic characteristics and other perspectives, and propose new inheritance protection strategies, including: the application of new technology to create “Rabbit” IP; Rabbit animation video, dynamic heritage dissemination; online and offline “Rabbit non-heritage festival” to enhance the interactive experience, breaking the geographical communication limitations. In short, the combination with the trend of the times through the public’s favorite way to let the rabbits back to people’s lives.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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