| Issue |
SHS Web Conf.
Volume 155, 2023
2022 2nd International Conference on Social Development and Media Communication (SDMC 2022)
|
|
|---|---|---|
| Article Number | 01017 | |
| Number of page(s) | 5 | |
| Section | Research on Social Development and Humanities Education | |
| DOI | https://doi.org/10.1051/shsconf/202315501017 | |
| Published online | 12 January 2023 | |
Exploring the Communication Strategy of Intangible Cultural Heritage in the New Media Context
Fujian Normal University, Radio and TV Editing Department, 350100 Fuzhou City, Fujian Province, China
* Corresponding author: mmvanessa@163.com
As the pearl of China’s intangible cultural heritage, there are still many difficulties in the development of opera. This paper takes Meilin opera of Sanming City, Fujian Province, as an example, analyzes the current situation of the inheritance of Meilin opera in the context of “Internet+”, and compares it with the development of similar operas, and finally discusses the new strategies for the protection and development of intangible cultural heritage such as opera from the perspective of communication path and communication mechanism.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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