Research on the strategy of promoting the revitalization of traditional crafts by personalized design in Intangible cultural Heritage exhibition

School of Wuhan Textile University, Wuhan, 430073, China

Abstract

Intangible cultural heritage is a concept closely related to the nation and the country, protecting the intangible cultural heritage has an important strategic significance for the cultural development of our country. The intangible cultural heritage is the essence of national culture, the symbol of national wisdom and the crystallization of the national spirit. Starting from case analysis, this paper summarizes the “experience” of personalized design of intangible cultural heritage exhibition and promotes it, avoids the formalization, formalization and fragmentation of intangible cultural heritage display means, and provides a new research idea for the revitalization and innovation transformation of traditional technology. Breaking through the previous theoretical research, this paper carries out a detailed study on the evolution and spatio-temporal design of the case information of intangible cultural heritage exhibition at home and abroad, and provides reference for the “strategy” of the personalized design of intangible cultural heritage exhibition to promote the revitalization of traditional crafts. Therefore, the research in this paper is realistic and practical. Therefore, the research methods pay attention to the combination of theoretical research and empirical research, the combination of comprehensive research and case study, and pay more attention to empirical research and comprehensive research.