Issue |
SHS Web Conf.
Volume 155, 2023
2022 2nd International Conference on Social Development and Media Communication (SDMC 2022)
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Article Number | 01016 | |
Number of page(s) | 5 | |
Section | Research on Social Development and Humanities Education | |
DOI | https://doi.org/10.1051/shsconf/202315501016 | |
Published online | 12 January 2023 |
“Cultural and Creative IP” Empowerment Model for Red Culture under the New Media Environment
1 Department of Journalism and Communication, Minjiang University, 350108 Fuzhou, China
2 Department of Business Management, Minjiang University, 350108 Fuzhou, China
3 Department of Physics and Electronic Information Engineering, Minjiang University, 350108 Fuzhou, China
4 Department of Law, Minjiang University, 350108 Fuzhou, China
5 School of Innovation, Entrepreneurship and Creation, Minjiang University, 350108 Fuzhou, China
* Corresponding author: 2184@mju.edu.cn
Boasting exemplary national qualities and high educational value, Red Culture is a unique spiritual wealth that make the Chinese nation stand out from the rest nations. Under the new media environment, however, the collision between the disparate characteristics of Red Culture and new media has given rise to the predicament plaguing the communication of Red Culture. With the advent of the 100th anniversary of the founding of the Communist Party of China, both tangible and intangible cultural heritage and resources are being valued, tapped and cultivated across the country. With the cultural and creative industry in the ascendant, the concept of intellectual property (“IP”) has seeped into all aspects of our everyday lives. Against that backdrop, this study attempts to explore novel ways to link up the Red Culture resources scattered across China, to combine education with cultural tourism through the “4+5+2” cultural and creative IP empowerment model, and to pass on and spread Red Culture and add new value to the industry on the strength of influential IPs.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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