| Issue |
SHS Web Conf.
Volume 155, 2023
2022 2nd International Conference on Social Development and Media Communication (SDMC 2022)
|
|
|---|---|---|
| Article Number | 03011 | |
| Number of page(s) | 6 | |
| Section | Intelligent Social Change and Women's Artistic Expression | |
| DOI | https://doi.org/10.1051/shsconf/202315503011 | |
| Published online | 12 January 2023 | |
Using the Extended Theory of Planned Behavior to Predict Privacy-Protection Behavioral Intentions in the Big Data Era: The Role of Privacy Concern
1 Communication Engineering, Heilongjiang University of Science and Technology
2 Logistic Management of Navigation Institute, Jimei University
3 Visual Communication Design, Xiamen University
* Corresponding author Email: 328771751@qq.com
* Corresponding author Email: 2857268839@qq.com
* Corresponding author Email: 627360474@qq.com
This research extends the theory of planned behavior to explore how privacy concerns influence privacy-protection behavioral intentions via attitudes, subjective norms, and perceived behavioral control. Using snowball sampling, 637 participants were recruited in China to complete this online survey. After eliminating the invalid questionnaire, this study received valid samples of 599 respondents. The finding demonstrated that privacy concerns were positively associated with individuals’ attitudes, subjective norms, and perceived behavioral control. And these factors also were found positively influence privacy-protection behavioral intentions. Theoretical and practical contributions are discussed as well.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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