Research on platform-based transformation of traditional engineering consulting enterprises based on the dynamic embedding of value chain - Taking Glodon as an example

School of Economics and Management, Beijing Jiaotong University, Beijing, China 100044

^* Corresponding author: wusiiii@126.com

Abstract

Nowadays, the information revolution with digital technology as the core is taking place in the engineering consulting industry. Traditional engineering consulting enterprises should follow the trend and change with the trend, give full play to their long-accumulated knowledge and skills, and realize platform-based and digital transformation. Combining the existing literature research, this paper proposes the platform-based transformation of Chinese traditional engineering consulting enterprises based on dynamic embedding of value chain, and verify it with the platform transformation practice of Glodon Company. Taking environmental perception ability as the basis, relationship and structure debugging as the guarantee, and innovative learning as the driving force, engineering consulting enterprises adopt contingency and active embedding behavior to integrate resources along the value chain, and build a digital intelligence platform at the same time to support the strategic reconstruction of enterprises, form a platform ecology with themselves as the core and multiple subjects participating, complete the value chain leap, and adopt a digital governance system of cooperative governance of multiple subjects in order to maintain the healthy development of the platform ecology.