SHS Web Conf.
Volume 152, 20238th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD2022)
|Number of page(s)||8|
|Section||Chapter 4: Management and Economics|
|Published online||05 January 2023|
Internet Platform Enterprises and Farmers Digital Literacy Improvement
Management School, Chengdu University of Information Technology, Sichuan Province, China, 610103
2 Management School, Chengdu University of Information Technology, Sichuan Province, China, 610103
* Corresponding author: firstname.lastname@example.org
Agricultural and rural informatization is the strategic commanding heights of agricultural and rural modernization, and the improvement of farmers' digital literacy is the core task of digital rural construction. In the digital age, the development of the platform economy has given Internet platform enterprises a new connotation of social responsibility to improve farmers' digital literacy. By strengthening platform governance to enhance farmers' willingness to use digital, promoting science and technology for good to enhance farmers' digital use skills, and innovating digital services to enhance farmers' digital use effects, Internet platform enterprises ultimately achieve the purpose of improving farmers' digital literacy.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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