| Issue |
SHS Web of Conf.
Volume 171, 2023
2023 4th International Conference on Mental Health, Education and Human Development (MHEHD 2023)
|
|
|---|---|---|
| Article Number | 03014 | |
| Number of page(s) | 4 | |
| Section | Sociology and Human Development Research | |
| DOI | https://doi.org/10.1051/shsconf/202317103014 | |
| Published online | 28 June 2023 | |
Research on Construction Quality Evaluation of Ideological and Political Wechat Public Accounts in Universities under the Communication field
School of music and performing arts, Mianyang teachers’ college, Mianyang 621000, Sichuan, China
* Corresponding author: Email: silent157768526@163.com
In order to accurately evaluate the construction quality of ideological and political Wechat public accounts in colleges and universities, based on the perspective of communication field, this paper constructs the quality evaluation index system of the construction quality of ideological and political Wechat public accounts in colleges and universities from the aspects of content quality, expression quality and utility quality, and evaluates the quality of the construction quality of ideological and political Wechat public accounts in colleges and universities by using analytic hierarchy process (AHP). Research shows that the overall construction quality of ideological and political Wechat public accounts in colleges and universities is not good, especially the diversity, real-time type and originality need to be further improved. It is suggested that content should be king to meet user needs, originality and diversity of forms should be advocated, and important information should be pushed in real time to promote the quality of the Wechat public account of ideological and political affairs in colleges and universities.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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