| Issue |
SHS Web Conf.
Volume 179, 2023
2023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|
|
|---|---|---|
| Article Number | 03020 | |
| Number of page(s) | 4 | |
| Section | Social Media and Online Education Research | |
| DOI | https://doi.org/10.1051/shsconf/202317903020 | |
| Published online | 14 December 2023 | |
Analysis of the reasons for the excessive consumption of students influenced by the development of e-commerce and short video live-streaming platforms, along with recommendations
WLSA Shanghai Academy, 2 Zhengxi Road, Yangpu District, Shanghai City, China
* Corresponding author: kellenj@qq.com
This article starts from the context of post-pandemic consumer overheating in the domestic market and explores the impact of e-commerce and short video live-streaming platforms on the consumption habits of student groups. Based on the theoretical perspective of behavioral economics, it conducts a psychological study of students' consumption characteristics. As a result, it concludes that the influence of e-commerce and short video live-streaming platforms on student consumption habits is primarily negative. Therefore, it is essential to pay attention to and educate students on cultivating their consumer attitudes and improving their understanding of consumption.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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