Digital technology and the revival of Chinese excellent traditional culture

Zhejiang Gongshang University Hangzhou College of Commerce, Hangzhou, Zhejiang 311599, China

^* Corresponding author: yxy@zjhzcc.edu.cn

Abstract

Chinese excellent traditional culture is the spiritual bloodline and unique spiritual identity inherited by the Chinese nation, with the continuous development of information technology, digital technology is becoming more and more mature, the development of digital dissemination of culture and art has now gathered a variety of energy, digital technology has become one of the important areas in the development of Chinese excellent traditional culture and art. The creation of digital technology and the development of traditional culture and art are bound to produce some collision, so how to find a balance between the two, and the two mutual achievement, is a problem worth exploring. In this paper, we will discuss the symbiotic relationship between digital technology and the revival of Chinese outstanding traditional culture from several perspectives, including the regeneration of Chinese outstanding traditional art, the protection of intangible cultural heritage, and the display of digitized collections in Chinese cultural venues, as well as by combining important cases.