Barriers to sustainable development in digital communication of intangible cultural heritage: emotion drain under the technology dominance

University of Warwick, Coventry, United British

^* Corresponding author: wangjiayi0615@gmail.com

Abstract

With the surge of digital tide, the digital use of intangible cultural heritage is increasingly common. In recent years, scholars have focused on digital technology as an important force in enabling the development of intangible cultural heritage communication. However, in specific practical explorations, the media characteristics of digital technology and the remote participation of inherited community and other drawbacks are constantly exposed, resulting in the conflict between technology dominance and emotion loss in the digitalisation of intangible cultural heritage. Therefore, there is a need to reflect on the technology dominance of digitisation of intangible cultural heritage and to analyse the causes and effects of emotion drain. The paper also attempts to further propose measures that respect the cultural subjectivity of the inheriting community and focus on the emotional impact of digitisation, aiming to better realise the sustainable development of digitisation of intangible cultural heritage.