| Issue |
SHS Web of Conferences
Volume 185, 2024
2024 2nd International Conference on Language and Cultural Communication (ICLCC 2024)
|
|
|---|---|---|
| Article Number | 03002 | |
| Number of page(s) | 6 | |
| Section | Brand Management and Marketing Strategy Analysis | |
| DOI | https://doi.org/10.1051/shsconf/202418503002 | |
| Published online | 14 March 2024 | |
Research on Influencing Factors of Users’ Sharing Intention in Health Science Popularization Short Videos
School of Economics and Management, Nanjing University of Science and Technology, Nanjing, China
* Corresponding author’s mail: leeyang2020@163.com
With the rapid development of the short video industry, various vertical fields of short videos have also emerged, and the medical and health field has received widespread attention. Famous doctors, public hospitals, and health institutions have joined short video platforms to publish health science popularization short videos and spread health knowledge. To improve the dissemination of health information, this study combines elaboration likelihood model and information ecology theory to construct a factor model of users’ willingness to share health science popularization short videos to help spread Health Science Popularization Short Videos.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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