SHS Web of Conferences

Open Access

An Action Research on Phonetics Instruction in College-level English Education 01001

Yuan Pang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501001

• Abstract
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Open Access

A Feminist Study of the English Translation of Can Xue’s The Gloomy Mood of Ah Mei on a Sunny Day 01002

He Ling

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501002

• Abstract
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Open Access

Metaphorical Analysis of the Concepts of “Zhu Yan” and “Hong Yan” 01003

Guo Yang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501003

• Abstract
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Open Access

A Review of the Current Status of AI Research in Handwritten Chinese Character Recognition 01004

Kim Ye-eun

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501004

• Abstract
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Open Access

Promoting Language and Literature in Colleges and Universities for the Development of International Chinese Language Education Professionals 01005

Li Meng and Wang Pan

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501005

• Abstract
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Open Access

The Interference of Native Language on English Writing Syntax Errors of High School Students 01006

Ren Xiaoling, Huang Ting and Liu Yue

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501006

• Abstract
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Open Access

An Analysis of English Teaching Strategies in Higher Vocational Technical College 01007

Yutong Jiang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501007

• Abstract
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Open Access

Reform of College English Vocabulary Teaching with the” Vocabulary Handout” as the Core from the Perspective of the Levels of Processing Theory 01008

Hao Shen

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501008

• Abstract
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Open Access

A Correlation Study of Individual Differences Factors and Oral Chinese Learning Strategies: A Survey Based on Sri Lankan Learners 01009

Bo Yu

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501009

• Abstract
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Open Access

Statistical analysis of Bach’s Well-tempered Clavier 01010

Gen-Fang Chen

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501010

• Abstract
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Open Access

A Study on Foreign Language Teaching and Intercultural Education in the English Newspaper Course 01011

Meng Fan

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501011

• Abstract
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Open Access

Corpus-based Translation Studies: Examining Media Language through a Linguistic Lens 01012

Jie Ding

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501012

• Abstract
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Open Access

Evolution of Poetic Composition Theories from Shilin Shihua to Chengzhai Shihua 01013

Huiling Chen

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501013

• Abstract
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Open Access

Enhancing English Writing Proficiency in TESOL: Integrating Traditional and Technological Approaches for a Multifaceted Learning Experience 01014

Jianing Wang, Weiwei Li, Ming Lu and Yu Chen

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501014

• Abstract
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Open Access

A Study on Translation of Numbers in the Analects of Confucius from the Perspective of Cultural Translation Theory—— a Case study of the Translation Version by Gu Hongming 01015

Ying Li, Rui Xiang, Shuxin Xiu and Weiwei Qu

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501015

• Abstract
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Open Access

Interpreting Studies: A Comprehensive Analysis 01016

Jianing Wang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501016

• Abstract
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Open Access

Resisting Trauma: Exploring Queer Emotional Narratives in Madame from the Perspective of Cultural Politics of Emotion in Chinese Context 01017

Junyi Qian

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501017

• Abstract
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Open Access

A Comparative Analysis of Female Consciousness through the Avenging Female Figures in Western and Chinese Literature – A Case Study of Medea and He Hongyao 01018

Zhenni Zhang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501018

• Abstract
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Open Access

Urban Women’s Writing in the Revolutionary Wave—a Counter-Reading of the “Eclipse” Trilogy and “Song of Youth” 01019

Zhexi Li

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418501019

• Abstract
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Open Access

Research on the Digital Inheritance and Protection of Yue Embroidery Under the Meta-cosmic Technology 02001

Yuying Wang, Huiyang Huang, Xiaochen Li, Wenkun Yang, Haoyuan Li and Min You

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502001

• Abstract
• PDF (209.6 KB)
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Open Access

The Impact of International Students’ Social Media Use on Their Intercultural Adaptation: Insights from In-depth Interviews 02002

Siqi Sun

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502002

• Abstract
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Open Access

Exploring the Delivered Value and Sustainable Development of the Intangible Cultural Heritage, Xiaolan Chrysanthemum Exhibition 02003

Delphine Ya-Chu Chan, Zihao He and Chumiao Zhang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502003

• Abstract
• PDF (697.1 KB)
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Open Access

German-Albanian Intercultural communication and interaction in the workplace 02004

Fiona Hoti and Jürgen Huber

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502004

• Abstract
• PDF (281.0 KB)
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Open Access

Language and cultural communication —— Smart media has become a bridge for cross-cultural communication 02005

Jiaqi Lu

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502005

• Abstract
• PDF (395.6 KB)
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Open Access

An Empirical Study on Cultural Image, Perceived Value, and Purchase Intention: A Case of Chinese Intangible Cultural Heritage “Gambiered Canton Gauze” 02006

Delphine Yachu Chan and Zicheng Pan

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502006

• Abstract
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Open Access

A Comparison of Folk Printmaking in China and the West 02007

Yuan Wei

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502007

• Abstract
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Open Access

Exploring the reasons for the rise and fall of Taoism from the perspective of historical development: Taking several key periods as examples 02008

Juncheng Ding and Xin Luo

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502008

• Abstract
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Open Access

Research on the Construction of Cultural Parks in the Jing-Jin-Ji Region Based on Foreign Models: A Study on the Development of Ice and Snow Tourism Routes 02009

Jingyi Wang, Yueyu Wang, Jie Xiang and Kejin Liu

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502009

• Abstract
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Open Access

Research on the media field of tourism culture communication under the background of omnimedia 02010

Meng Li

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502010

• Abstract
• PDF (358.2 KB)
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Open Access

Cultural Dialogues in Artistic Expression: Case Studies in Cross-Cultural Artistry 02011

Yue Wang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502011

• Abstract
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Open Access

An Experimental Analysis on Degree Adverb “Hen” of Yuanjiang Dialect Xiang Chinese 02012

Zhang Fen and Gong Qi

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502012

• Abstract
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Open Access

Feng Zhi’s Spatiotemporal View of “Spirit of engagement through Landscape” in His Sonnet Collection 02013

Yingying Zheng

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502013

• Abstract
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Open Access

Recreating Fantasy: Fan culture in fan-made merchandise and advertising on Chinese social media 02014

Ruiyang Zang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502014

• Abstract
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Open Access

Media and Culture: An In-Depth Academic Discourse 02015

Yuan Gao, Hao Yuan, Xiangyue Zhang, Yiyuan Li and Tong Shen

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502015

• Abstract
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Open Access

Exploring the Influence and Potential of New Media on Traditional Cultural Communication 02016

Haotian Wei

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418502016

• Abstract
• PDF (264.4 KB)
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Open Access

Gender Disparities in Self-Presentation on WeChat Moments 03001

Xinyuan Zhang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503001

• Abstract
• PDF (368.0 KB)
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Open Access

Research on Influencing Factors of Users’ Sharing Intention in Health Science Popularization Short Videos 03002

Shaoyang Li

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503002

• Abstract
• PDF (637.8 KB)
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Open Access

Translating advertisements from Chinese to English: Strategies and methods 03003

Rong Jiang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503003

• Abstract
• PDF (438.8 KB)
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Open Access

The Operation Logic of Traditional Culture Enabling Tea Brand Marketing: Take CHAGEE as an Example 03004

Zixin Chen, Siyu Fu and Xintong Huang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503004

• Abstract
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Open Access

Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory 03005

Huiyao Fu

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503005

• Abstract
• PDF (320.1 KB)
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Open Access

Nation and World: The Marketing Model of Internationalization of Local Brands –A case study of Genshin Impact 03006

Qingyun He, Xiaosi Li and Xinhao Liu

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503006

• Abstract
• PDF (302.8 KB)
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Open Access

TikTok Influencers: How age affects popularity 03007

Yingjia Ma

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503007

• Abstract
• PDF (281.8 KB)
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Open Access

Social Comparison on Social Media Platforms: A media and communication Perspective 03008

Yue Qiu

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503008

• Abstract
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Open Access

The influence of Xiaohongshu female bloggers on female values 03009

Luyi Qian

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503009

• Abstract
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Open Access

Visual rhetoric in advertising of China’s new tea beverage industry, using HEYTEA as an example 03010

Yufei Ye

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503010

• Abstract
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Open Access

Brand Strategy Impact Study of SKIMS and the Potential Brand Trajectory Post AI Integration 03011

Yanxi Zhang

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503011

• Abstract
• PDF (342.4 KB)
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Open Access

Discovering the Impact of Chinese Social Media Influencers on Generation Z Consumer Behaviour 03012

Zimo Shi

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503012

• Abstract
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Open Access

Analyzing Kylie Cosmetics’ Marketing Strategies and Charting its Future Path 03013

Chutong Feng

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503013

• Abstract
• PDF (269.7 KB)
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Open Access

Sam’s Club Current Situation Analysis and Recommendation in China 03014

Ruiyi Deng

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503014

• Abstract
• PDF (318.5 KB)
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Open Access

How Social Media Marketing Impacts Darry Ring (DR) 03015

Hongyu Yu

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503015

• Abstract
• PDF (264.3 KB)
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Open Access

A Comprehensive Analysis of Chanel’s Advertising Strategy 03016

Jingchu Liu

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503016

• Abstract
• PDF (304.6 KB)
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Open Access

Research on the Impact of Perfect Diary Brand Strategy 03017

Guoqi Pan

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503017

• Abstract
• PDF (334.9 KB)
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Open Access

Analyzing the Strategic Impact of Zara’s Branding Strategies on Consumer Engagement and Market Position 03018

Siying Liu, Yingshun Huang and Qianhui Pan

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503018

• Abstract
• PDF (353.3 KB)
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Open Access

Analysis of the Marketing Strategy of HEYTEA 03019

Kunhuan Li

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503019

• Abstract
• PDF (288.5 KB)
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Open Access

The Impact and Investigation of Starbucks’ Profit Generation Strategies 03020

Qun Zhou

Published online: 14 March 2024

DOI: https://doi.org/10.1051/shsconf/202418503020

• Abstract
• PDF (282.0 KB)
• References