SHS Web of Conferences
Volume 12, 20144th International Conference on Tourism Research (4ICTR)
|Number of page(s)||6|
|Published online||19 November 2014|
Costume Development Model for Tourism Promotion in Mae Hong Son Province, Thailand
Faculty of Humanities, Chiang Mai University, 50200 Chiang Mai, Thailand
This research aims to study Pha Bong community’s dressing style and to develop a new ethnic costume that shows their identity to promote tourism in the province. Pha Bong Community is a community in Maehongson Province where two ethnic groups, people of Tai Yai (Shan) and Sakor Karen, co-exist. The data collection methods include focus group and in-depth interview with target population, small group discussion and review of literature on costume development. The obtained data were then submitted to content analysis. First, it was found that they both have their own identity, resources, network marketing and inherited wisdom from their ancestors. Each group runs their business separately. Secondly, the research resulted in the creation of a new costume for the Pha Bong community created by members of two ethnic groups. This costume combines Karen symbol with Tai Yai (Shan) clothing style. The motif and pattern of the fabric identify community members’ lifestyle, belief and value. It is recommended that development should be planned upon available resource and the need of the community. In addition, the community leader should encourage members to take parts in management and to cooperate for a sustainable development.
© Owned by the authors, published by EDP Sciences, 2014
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.