Man-Made Wildlife Tourism Destination: The Visitors Perspective on Lok Kawi Wildlife Park, Sabah, Malaysia

¹ Faculty of Hotel & Tourism Management, University Teknologi MARA (UiTM), Sabah Branch
² School of International Tropical Forestry, Universiti Malaysia Sabah (UMS), Sabah

Abstract

Sabah is blessed with natural forest habitats and rich with floras and faunas. Amongst its’ attraction is wildlife endemism. Lok Kawi Wildlife Park was established to provide an alternative wildlife tourism destination with its inhabitants from the wildlife species of Borneo. Since its opening in 2007, multitudes of tourists have visited the park. However, there has been no study to identify the visitor’s perspective on Lok Kawi Wildlife Park as man-made wildlife tourism destination. The study aims to assist the park’s management for the betterment of the park’s facilities and future development. A convenience sampling and a designed questionnaire was applied in this study, distributed after the visitors visited the park. The results showed that majority of the visitors were Malaysian and only a quarter were foreign visitors. Majority indicated that visiting the park is for recreational outing (holiday) and only a few indicated that is an educational visit. Majority of the respondents knew the meaning of wildlife tourism and visiting the park’s is part of wildlife tourism. Most of the respondents came to know about the park’s existence through the local media and mostly agreed that the park indeed provide an authentic learning experience about wildlife, whilst creating wildlife conservation awareness.