SHS Web of Conferences
Volume 26, 2016ERPA International Congresses on Education 2015 (ERPA 2015)
|Number of page(s)||3|
|Published online||26 April 2016|
Theoretical foundations of intercultural business communication and their practical consequences
Department of Applied Linguistics, Faculty of Information Technology and Management, University of Hradec Kralove, Hradec Kralove, 500 03, Czech Republic
a Corresponding author: firstname.lastname@example.org
Intercultural business communication is well researched regarding theoretical foundations; however, we still lack practical consequences of this theoretical enquiry. The aim of the paper is to bring crucial practical implications which could be efficiently used in everyday business activity (such as negotiations, advertising and meetings) in the current global business environment. The current reality of business communication is based purely on interaction with people from other cultures, backgrounds, nations and continents. To communicate successfully we make surface adaptation so that we are able to cross cultural boundaries and transcendent culture, and not only survive in today multicultural society but we manage to prosper, and even economically. When being aware of the differences in rhetoric style and conversational style in various cultures, we can become better communicators and negotiators and therefore be more successful in the global market.
© Owned by the authors, published by EDP Sciences, 2016
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.