A Case Study of Foreigner’s Intercultural Identity in China via WeChat Moments

International Business Faculty, Beijing Normal University Zhuhai Campus, China University of Macau, PhD student

^* Corresponding author: jubei@bnuz.edu.cn

Abstract

The study of communication and culture are interrelated with each other and with semiotics. This study attempts to explore the intercultural identity of foreigners via their use of social media in China. As the most popular social media used in China, a foreign teacher from America (named as Liz)’s posts via WeChat Moments from 2013 to 2015 were coded based upon photos and texts to indicate her identity in China. As a result of semiotic analyses, five main themes were identified in her posts, ranging from personal interests and needs, occupation, family, Chinese traits to American traits. Based upon these identified themes, Liz’s intercultural identity as Chinese culture experiencer and promoter is reflected by her description of Chinese traditions, showing contrasts between American and Chinese culture, and using Chinese characters in writing. Overall, not much anxiety and stress during Liz’s acculturation process are shown while most cultural posts reflect her active and ongoing adaption to Chinese culture.