SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)||6|
|Published online||02 February 2017|
An Analysis of Malaysian Political Communication and Its Role in Electoral Process
1 Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia
2 Faculty of Communication and Media Studies, Universiti Teknologi MARA, Melaka, Malaysia
* Corresponding author: email@example.com
This paper attempts to discuss political communication in Malaysia especially after the 12th General Elections (GE12). The purpose of this study is to analyse the political efficacy or sense making process which involve analysing the techniques and creative execution that had been used by political parties and its effects on Malaysian voters. The results of GE 12 had fashioned a political tsunami that influenced many important aspects in the Malaysian political landscape, be it national and economic policies, social unity or campaign strategies. Therefore, the main focus of this paper is to discuss the elements and importance of political communication research in Malaysian political communication campaign by focusing on the aspects of creative execution, political information efficacy and sense making process and its impact on the choice of communication tools amongst Malaysian voters.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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