SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)
|02 February 2017
Youth Online Political Participation: The Role of Facebook Use, Interactivity, Quality Information and Political Interest
School of Multimedia Technology and Communication, College of Art and Science, Universiti Utara Malaysia.
* Corresponding author: email@example.com
This paper focuses on the role of Facebook use, interactivity with politicians, quality of information and political interest as the predictors of online political participation among youth. The paper argues that Facebook use, interactivity, quality of information and political interests have the potential to engender online political participation among Nigerian youth. Also, by offering them an avenue for acquiring political information necessary for making an informed political decision through deliberations on Facebook; in order to bring new political changes and group mobilization. Therefore, the study was implemented with survey questionnaires collected from youth in Bauchi metropolis (N= 372). Findings reveal that Facebook use, quality of information and political interest positively correlates with online political participation while interactivity with the politicians did not significantly influence online political participation among youth.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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