SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)||5|
|Published online||02 February 2017|
Commodification broadcast television program on local television in Bandung, West Java
Faculty of Da’wa and Communication, Islamic State University of Sunan Gunung Djati Bandung, Indonesia
* Corresponding author: firstname.lastname@example.org
The media has now become a tool that performs many functions, beyond its function as a conduit of information to the public. As an industry, television programming impressions always count with the economic calculations that led to the result of profit. Media with strengths and opportunities will see any loopholes that benefit the industry into a viable commodity. The commodification in a critical view of the media sees the commodities and commodification with two things that connect the object and process. It is one indicator of global capitalism that is now taking place. Commodification is the transformation of the shape of the relationship, which is initially trafficked into things that are free of the commercial nature of the relationship.
© The Authors, published by EDP Sciences, 2017
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