SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)||7|
|Published online||02 February 2017|
Traditional and New Media Convergence on Philippine Noontime Show, Eat Bulaga
Communciation, Adamson University, Manila, Philippines
* Corresponding author: email@example.com
The Philippines is still moving towards the direction of merging Traditional and New Media. Some TV formats had been affected by the rise of social media although a big part of the Filipino populace is still into watching Television as their source of information. Almost all of the shows in the Philippines are available online and in mainstream television to cater viewers who wish to watch their favorite shows anytime and anywhere. Social Media Trends had helped and invaded the mainstream media on creating content for the viewers. Even social media sensations have paved its way to mainstream media by being televised on the news and segments as guests to a show. Giving these shows high ratings with an online social media star is a sign of things to come. This study is a condensed version of a research that examines how a 36-year-old noontime show being viewed by older generation has penetrated social media and has attracted younger viewers. It also aimed to know what really happen when traditional and new media integrates. Initial findings show that media convergence is absolutely more than a technology shift as most people know it.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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