Traditional and New Media Convergence on Philippine Noontime Show, Eat Bulaga

Communciation, Adamson University, Manila, Philippines

^* Corresponding author: geninamarielarceo@gmail.com

Abstract

The Philippines is still moving towards the direction of merging Traditional and New Media. Some TV formats had been affected by the rise of social media although a big part of the Filipino populace is still into watching Television as their source of information. Almost all of the shows in the Philippines are available online and in mainstream television to cater viewers who wish to watch their favorite shows anytime and anywhere. Social Media Trends had helped and invaded the mainstream media on creating content for the viewers. Even social media sensations have paved its way to mainstream media by being televised on the news and segments as guests to a show. Giving these shows high ratings with an online social media star is a sign of things to come. This study is a condensed version of a research that examines how a 36-year-old noontime show being viewed by older generation has penetrated social media and has attracted younger viewers. It also aimed to know what really happen when traditional and new media integrates. Initial findings show that media convergence is absolutely more than a technology shift as most people know it.