SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)||6|
|Published online||02 February 2017|
Communication and nurturing to sustain collaborative partnership
School of Multimedia Technology and Communication, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah
* Corresponding author: email@example.com
One of the major challenges of sustaining collaborative partnership in a longstanding community service organisation in the study involves ambiguous communication and cultural constrains among the stakeholders which due to the lack of communication and nurturing in the relationships. Based on the responses of multiple stakeholders, this paper brings forward the discussion on the need for communication and nurturing, the aspects which importance is commonly known but often being disregarded in the collaborative settings.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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