Cultural aspect in the course materials for the vocational training programs

Department of Foreign Languages, Institute of Management, Economics and Finances, Kazan Federal University, Russia

^a Corresponding author: liliaismg@gmail.com

Abstract

Competitiveness on a labour market makes specialists be involved in self-development projects connected with widening their background knowledge. Vocational training programs provide foreign language education to help specialists be promoted in multinational companies as language and culture misunderstanding are seen as real career trials. The paper suggests the analysis of the cultural aspect in coursebook materials for the vocational training program at the Educational Center for Professional Communicative Training of Kazan Federal University. The research aims at collating the syllabus requirements to the cultural aspect in a coursebook materials. The data obtained throughout the analysis afforded ground for deciding on the coursebook that best meets syllabus requirements due to multi-aspect approach to cultural knowledge acquisition. At the end of the vocational training course students would demonstrate cultural knowledge which allows to adapt to foreign environment, to overcome mentality differences in doing business, traditions and customs thus satisfying learners’ realworld professional demands.