Global educational trends in intellectual capital development

Samara State University of Economics, Russia, 443090, Samara, Sovetskoi Armii Street, 141

^* Corresponding author: elka@mail.ru
^* Corresponding author: azotova@mail.ru

Abstract

Modern “post-industrial” era is distinguished by such rapid global changes and almost instantaneous copying of products and services that make it meaningless reaching the goal of long-term retention of a certain market position. The strategy ceased to be only a long-term plan and was formed as the concept of a management process which is characterized by a constant adjustment in the on-line regime. Today, the educational community is also subjected to these changes. Universities today are doing their best to attract international students. They are mobile young people (there are more than 5 million people in the world), possessing great abilities. The war for talent leads to the rapid differentiation of educational institutions. Technological innovations came with a delay of about 10 years in the sphere of education. Today, the annual growth of the online education market is 27%, the traditional - 5%. In 2016, more than 50 million people around the world studied using the largest online platforms. So the main task of this research work is to define the influence of some educational global trends on intellectual capital development in the frame of high education system and assess the readiness of Russian universities to such influence.