| Issue |
SHS Web Conf.
Volume 39, 2017
Innovative Economic Symposium 2017 (IES2017)
|
|
|---|---|---|
| Article Number | 01002 | |
| Number of page(s) | 10 | |
| Section | Strategic Partnerships in International Trade | |
| DOI | https://doi.org/10.1051/shsconf/20173901002 | |
| Published online | 06 December 2017 | |
Issues of Ecostrategies Implementation for Tourism Enterprises in Russia
Peter the Great St. Petersburg Polytechnic University, Politechnicheskaya st., 29, St. Petersburg, 194064, Russia
* Corresponding author: bojuk.svetlana@yandex.ru
Ecological tourism in Russia has a high potential, however its extension creates an additional environmental burden. The decision of this contradiction is achieved by selection the marketing strategy of sustainable development which is adequate to the situation and cover all stakeholders involved in the producing, promotion and realization of tourist product.
Key words: tourism / analysis / ecological / sustainable development / environmental marketing
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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