| Issue |
SHS Web Conf.
Volume 39, 2017
Innovative Economic Symposium 2017 (IES2017)
|
|
|---|---|---|
| Article Number | 01011 | |
| Number of page(s) | 8 | |
| Section | Strategic Partnerships in International Trade | |
| DOI | https://doi.org/10.1051/shsconf/20173901011 | |
| Published online | 06 December 2017 | |
Metrics for assessing retailers based on consumer perception
Peter the Great Saint Petersburg Polytechnic University, Institute of Industrial Management, Economics and Trade, Graduate School of Business Technologies. 195251, Saint Petersburg, Russian Federation
* Corresponding author: klimin@kafedrapik.ru
The article suggests a new look at trading platforms, which is called “metrics.” Metrics are a way to look at the point of sale in a large part from the buyer’s side. The buyer enters the store and make buying decision based on those factors that the seller often does not consider, or considers in part, because “does not see” them, since he is not a buyer. The article proposes the classification of retailers, metrics and a methodology for their determination, presents the results of an audit of retailers in St. Petersburg on the proposed methodology.
Key words: metrics / assessing / retailers / consumer perception
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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