SHS Web Conf.
Volume 39, 2017Innovative Economic Symposium 2017 (IES2017)
|Number of page(s)||10|
|Section||Strategic Partnerships in International Trade|
|Published online||06 December 2017|
Developing the algorithm for assessing the competitive abilities of functional foods in marketing
Peter the Great St.Petersburg Polytechnic University, Institute of Industrial Management, Economics and Trade, Saint-Petersburg, Russia
* Corresponding author: email@example.com
A thorough analysis of competitive factors of functional foods has made it possible to develop an algorithm for assessing the competitive factors of functional food products, with respect to their essential consumer features — quality, safety and functionality. Questionnaires filled in by experts and the published results of surveys of consumers from different countries were used to help select the essential consumer features in functional foods. A “desirability of consumer features” model triangle, based on functional bread and bakery products, was constructed with the use of the Harrington function.
Key words: functional foods / marketing / competition / Harrington function
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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