SHS Web Conf.
Volume 50, 2018The International Scientific and Practical Conference “Current Issues of Linguistics and Didactics: The Interdisciplinary Approach in Humanities and Social Sciences” (CILDIAH-2018)
|Number of page(s)||7|
|Published online||12 October 2018|
Linguoculture of Social Networks in the Internet Galaxy: Horizontal and Vertical Outlook
Altai State University, 656049, Altai Territory, Lenin av, 61, Barnaul, Russia, firstname.lastname@example.org
* Corresponding author: email@example.com
Relying on theoretical background (philosophical, cultural, communicative, and linguistic concepts) and the empirical study of communication within such social networks as YouTube, Instagram and Facebook, the authors substantiate the advent and development of new cultures existing in the Internet Galaxy, i.e. linguocultures of social networks, in modern digital and mass-communication community. These new phenomena represent autonomous, high-quality standard and valuable communicative systems appearing on digital network platforms, which are characterized by particular linguistic and communicative aspects: symbolic tools of public communication, standards of verbal behavior, communication formats, principles of self-organization and self-reproduction. The authors also emphasize the autonomy of new cultures thus highlighting the intervention from social institutes of power and business to ensure social control and management, which, therefore, results in both horizontal and vertical dimensions of linguocultures within social networks. Taking the above into account the authors forecast alternative options related to the future of new cultures.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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