SHS Web Conf.
Volume 50, 2018The International Scientific and Practical Conference “Current Issues of Linguistics and Didactics: The Interdisciplinary Approach in Humanities and Social Sciences” (CILDIAH-2018)
|Number of page(s)||6|
|Published online||12 October 2018|
Metaphorical Modeling of Negotiations on ‘Jamaica Coalition’ in Mass Media of Germany
Surgut State University, 628400 Surgut, Russian Federation
* Corresponding author: email@example.com
The article deals with the metaphoric modeling of media discourse by the example of the negotiations on ‘Jamaica coalition’ in mass media of Germany. Such spheres-sources of metaphorical expansion as Disease, Sport, Nature and Food/Kitchen and Theatre and their activity are analysed in the article. It is shown that the metaphor helps publicists to solve any communicative tasks they need. The metaphor possesses a pragmatical function in media discourse, it can attract and provide simplicity of perception of information and, therefore, form a positive or negative attitude towards it. According to the analysis the process of coalition creation is presented by means of different types of metaphors as a set of rehearsed actions in advance, spectacular performances of various emotional character, sometimes with unpredictable, obscure results.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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