| Issue |
SHS Web Conf.
Volume 50, 2018
The International Scientific and Practical Conference “Current Issues of Linguistics and Didactics: The Interdisciplinary Approach in Humanities and Social Sciences” (CILDIAH-2018)
|
|
|---|---|---|
| Article Number | 01038 | |
| Number of page(s) | 6 | |
| DOI | https://doi.org/10.1051/shsconf/20185001038 | |
| Published online | 12 October 2018 | |
Metaphorical Modeling of Negotiations on ‘Jamaica Coalition’ in Mass Media of Germany
Surgut State University, 628400 Surgut, Russian Federation
* Corresponding author: lvbykova@yandex.ru
The article deals with the metaphoric modeling of media discourse by the example of the negotiations on ‘Jamaica coalition’ in mass media of Germany. Such spheres-sources of metaphorical expansion as Disease, Sport, Nature and Food/Kitchen and Theatre and their activity are analysed in the article. It is shown that the metaphor helps publicists to solve any communicative tasks they need. The metaphor possesses a pragmatical function in media discourse, it can attract and provide simplicity of perception of information and, therefore, form a positive or negative attitude towards it. According to the analysis the process of coalition creation is presented by means of different types of metaphors as a set of rehearsed actions in advance, spectacular performances of various emotional character, sometimes with unpredictable, obscure results.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.