Media Education in Conditions of Visual Turn: European and Russian Experience

Chelyabinsk State University; Journalism and Mass Communications Department, 454001, Chelyabinsk, Russia

Abstract

The present article covers the study of changing of approaches to media education in the conditions of visual turn. The most relevant problems are: preparation of a human to adequate perception and processing of information flow; increasing of audience’s critical thinking; teaching a human different methods of working with information; perfecting of self-development skills in the conditions of media system that become more complicated. Certain changes have occurred in media consumption in the recent years: modern audience prefers visual content. Therefore, it is necessary to change the model of media education. The present article justifies the importance of the semiotic model of media education. Documents relating to problems of studying of the experience of formation and modern development of media education in Europe and in Russia, and documentation provided by educational institutions have become the material for the present study. The trends in media education stipulated by visual turn have been pointed out.