Research of Group Dynamics in Training of Corporate Culture Formation

Ural State University of economics Yekaterinburg, Russia

Abstract

In the article we present the results of the research of group dynamics in the training of corporate culture. The object of the research is the group dynamics as a set of processes that take place in the group of training participants during its operation. The subject of the research is the possibility of managing the group dynamics of the student group during the training of corporate culture formation. We have put forward a hypothesis of the study that in the case of considering the formation of corporate culture of the student group indicators group dynamics in the training construction, it is possible to form a cohesive group, whose members accept common values and norms of behavior, focused on achieving a common goal and are capable of self-government. The following methods were used in the study: content analysis, training; survey methods, observation – for the analysis of the results. During processing of the research results, the authors used methods of descriptive analysis in the calculation of averages and standard deviations in confidence-mistrust, correlation and regression analysis and analysis of variance in the evaluation of changes in the indicators of group dynamics and components of corporate culture groups after the training.