SHS Web Conf.
Volume 50, 2018The International Scientific and Practical Conference “Current Issues of Linguistics and Didactics: The Interdisciplinary Approach in Humanities and Social Sciences” (CILDIAH-2018)
|Number of page(s)||4|
|Published online||12 October 2018|
Codes’ Switching as Strategic Resource of an Addresser in Mass Media Discourse
Department of Asian-Pacific Area Studies, Irkutsk State University (Institute of Philology, Foreign Languages, and Media-communication), Irkutsk, Russia
2 Department of Foreign Languages, Irkutsk State University (Institute of Philology, Foreign Languages, and Media-communication), Irkutsk, Russia
* Corresponding author: firstname.lastname@example.org
The article considers “codes’ switching” as a special linguistic and socio-cultural competence. The authors provide an analysis of an addresser’s strategic use of a marked code as a specific tool of an individual aim-achieving. Code-switching is considered to be a supplementary resource of a communicant, a resource used to reach some pragmatic aims of communication.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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